IRENEFLOWERS

Your result is

their great memory.

High-impact floral design for destination weddings in Italy, supporting wedding planners with a structured process that removes avoidable operational stress.
Discover how we can help you

PLANNING WEDDINGS IS A DELICATE JOB —
WE KNOW IT WELL

Couples know exactly what they want: impact, beauty, memorability.
The difficult part is managing suppliers because:
PROMISES MADE TOO EARLY
Suppliers say yes before checking seasonality, availability, real conditions.
FLORAL INSPIRATION WITHOUT CONTEXT
References are accepted without considering season, location, local flower supply.
LAST-MINUTE ADJUSTMENTS
When floral promises are made without structure, solutions get patched and the pressure shifts to the wedding planner.
A DIFFERENT WAY TO WORK
WE PLAN EVERYTHING AHEAD TO DELIVER A ZERO-STRESS,
ALL-INCLUSIVE FLOWER ARRANGEMENT SERVICE.
How do we ensure this happens?

CLEAR OUTPUTS, DEFINED BEFORE PRODUCTION

A clear scope you can plan around

Instead of open-ended services, you receive clearly defined outputs, agreed early in the process. This creates alignment across planning, client expectations, and execution — so florals never become a variable later on.

Floral design & styling

  • Bridal bouquets, bridesmaids’ bouquets, boutonnieres, and corsages.
  • Ceremony florals ( arches, ground installations, aisle arrangements)
  • Reception florals ( table centerpieces, long-table runners, statement pieces)
  • Floral installations for entrances, staircases, hanging design.

Concept development

  • Floral mood board aligned with the overall wedding concept.
  • Colour palette and flower selection tailored to season and location.
  • Creative solutions that balance aesthetics and budget.

Planning & coordination support

  • Clear communication from first inquiry to wedding day.
  • Detailed floral lists and timelines.
  • Easy collaboration with planners, venues, and vendors.
  • Flexibility with changes during the planning process.

On-site service

  • Delivery, setup, and styling on the wedding day.
  • Coordination with the event schedule to ensure smooth setup.
  • On-site problem solving and attention to details.

Post-event

  • Thoughtful handling of florals after the event.
  • Sustainable reuse or donation when possible.
  • Eco-conscious approach to floral waste.

Post-event

  • Thoughtful handling of florals after the event.
  • Sustainable reuse or donation when possible.
  • Eco-conscious approach to floral waste.

WE UNDERSTAND HOW IMPORTANT TRUST, TIMING, AND COLLABORATION ARE IN WEDDINGS.

Our goal is to support planners with calm,professional service and florals
that elevate the entire event.
Promises you don’t have to fix later
Every floral choice is evaluated against seasonality, availability and real conditions.
Designs that work in that place, in that season
Inspiration is translated into solutions that work for that season, that location, that local flower supply.
No surprises on site
Concepts are defined and aligned early. Concept previews visualise the floral vision in the real venue before production, reducing late adjustments.
How this improves the wedding planner’s life

WHAT THIS CHANGES FOR WEDDING PLANNERS

LESS OPERATIONAL STRESS
Fewer last-minute fixes caused by unrealistic floral promises.
CLEARER, FASTER, DECISION
Concepts are approved earlier. Fewer revisions. Less back-and-forth.
MORE PROFESSIONAL SOLIDITY
Promises you can stand behind. A process that holds, even under pressure.

HOW CLARITY IS BUILT BEFORE EXECUTION

Decisions are made early, with transparency
Floral promises are structured before they are made — not after they need to be defended.
Real conditions guide every choice
Seasonality, availability and context come first.
What works is promised. What doesn’t, isn’t.
No compromises on the aesthetic level
When an element isn’t available, alternatives are designed within the same palette and aesthetic register.
Clarity before production
Floral promises are structured before they are made — not after they need to be defended.
Your result becomes their memory.
Built on clarity, not corrections.

If you’re a wedding planner working on a destination project, this is where the conversation starts. Tell us about the floral scope, the context, and the challenges you’re navigating.
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IRENEFLOWERS
Irene Flowers is a collaborative project by Irene Mushinksa and Guidance Studio.
Guidance Srl | Via Aurelio Robino, 45b - 16142, Genova (GE) - Italy
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